| 課程名稱： | 國際商務英文 |
課程英文名稱： | International Business English | ||||||||||||||||||||
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教學目標：
1. 教導全齊式商英書信格式、電子郵件、傳真信、備忘錄之寫法2.由詢問函入門，教導全齊式標點符號如何正確使用在商英信函，使學生認識正確之商英書信寫法 3. 使學生具備他日在職場撰寫信封與各種商英書信之能力
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教材大網：
Letters—the block style
Layout 1: sender’s address, date, inside address, attention line, situation, body of the letter, complimentary close, signature, layout 2: letterhead, references, per pro, job title, enclosures, layout 3: private & confidential, subject heading, copies, addressing envelopes; EXAMPLES
教學參考節數: 3
Faxes
Introduction, preparing for transmission, style; EXAMPLES
教學參考節數: 3
Emails
Introduction, Advantages, Disadvantages, Emails & other forms of correspondence, email addresses, layout, header information, message text, signature block, email abbreviations; EXAMPLES
教學參考節數: 3
Contents & Style
Length; Order & Sequence; Planning (1st, 2nd,& 3rd paragraphs); Style & language; Courtesy; Idioms & colloquial language; Clarity; Accuracy; EXAMPLES
教學參考節數: 3
Enquiries
Making enquiries: Opening; Asking for catalogs, price lists, etc.; Asking for details; Asking for samples, patterns & demonstrations; Suggesting terms, methods of payment & discounts; Asking for goods on approval, or on sale or return basis; Asking for estimate or tender; closing; EXAMPLES
教學參考節數: 3
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基本素養能力圖
系科專業能力圖
授課形式分析圖
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