1. Analyze complex marketing environments and formulate advanced marketing strategies.
分析複雜的市場環境，並制定具競爭優勢的進階行銷策略。

2. Apply advanced segmentation, targeting, and positioning (STP) frameworks to diverse markets.
運用進階市場區隔、目標市場選擇與定位方法，解決不同市場情境下的行銷問題。

3. Develop customer-centric strategies based on customer insights, journey analysis, and customer lifetime value.
根據顧客洞察、顧客旅程與顧客終身價值，建立以顧客為中心的行銷策略。

4. Integrate digital marketing, social media, marketing technology, and AI into strategic marketing decisions.
整合數位行銷、社群媒體、行銷科技與人工智慧，提升行銷決策效能。

5. Design and evaluate integrated marketing campaigns using data-driven approaches and appropriate performance metrics.
運用數據導向的方法與績效指標，設計、執行並評估整合行銷活動。

6. Make strategic marketing decisions under conditions of uncertainty, competition, and rapid market change.
在高度不確定、競爭激烈與快速變動的市場環境中，進行有效的策略性行銷決策。

7. Develop and present a comprehensive strategic marketing plan.
完成並提出具備市場分析、策略規劃、執行方案與績效衡量機制的完整行銷策略計畫。