課程名稱：

行銷管理(英)

 課程英文名稱： Marketing management (English)
教學目標：
Principles of Marketing
教材大網：
Course Introduction（incl. Ethics） Course Introduction（incl. Ethics）
教學參考節數: 3
Marketing: Creating and Capturing Customer Value Marketing: Creating and Capturing Customer Value
教學參考節數: 3
Company and Marketing Strategy: Partnering to Build Customer Relationships Company and Marketing Strategy: Partnering to Build Customer Relationships
教學參考節數: 3
Analyzing the Marketing Environment Analyzing the Marketing Environment
教學參考節數: 3
Managing Marketing Information to Gain Customer Insights Managing Marketing Information to Gain Customer Insights
教學參考節數: 3
Consumer Markets and Consumer Buyer Behavior Consumer Markets and Consumer Buyer Behavior
教學參考節數: 3
Business Markets and Business Buyer Behavior Business Markets and Business Buyer Behavior
教學參考節數: 3
Customer-Driven Marketing Strategy: Creating Value for Target Customers Customer-Driven Marketing Strategy: Creating Value for Target Customers
教學參考節數: 3
Midterm Exam Midterm Exam
教學參考節數: 3
Product, Services, and Brands: Building Customer Value Product, Services, and Brands: Building Customer Value
教學參考節數: 3
New-Product Development and Product Life-Cycle Strategies New-Product Development and Product Life-Cycle Strategies
教學參考節數: 3
Pricing: Understanding and Capturing Customer Value Pricing: Understanding and Capturing Customer Value
教學參考節數: 3
Marketing Channels: Delivering Customer Value Marketing Channels: Delivering Customer Value
教學參考節數: 3
Communicating Customer Value: Integrated Marketing Communicating Customer Value: Integrated Marketing
教學參考節數: 3
Advertising and Public Relations Advertising and Public Relations Advertising and Public Relations Advertising and Public Relations
教學參考節數: 3
Personal Selling and Sales Promotion Group Presentation of Case Analysis Personal Selling and Sales Promotion
Group Presentation of Case Analysis
教學參考節數: 3
Direct and Online Marketing: Building Direct Customer Relationships Direct and Online Marketing: Building Direct Customer Relationships
教學參考節數: 3
Final Exam Final Exam

Final Exam
教學參考節數: 3
 

基本素養能力圖

A. G. 國際視野B. G. 博雅素養
C. G. 公民素養D. G. 溝通合作
E. G. 生涯發展F. G. 資訊應用
G. G. 問題解決H. G. 創新跨域

系科專業能力圖

A. S.跨域整合能力B. S.職場倫理道德
C. S.商務管理能力D. S.國際移動力

授課形式分析圖

A. 理論講述與討論B. 個案分析或作品賞析
C. 行動實作與報告