Taiwan has committed to promote the conference and exhibition industries in recent years. The MICE, including meetings, incentives, conventions and exhibitions, can create considerable & multiplier economic benefits for Taiwan. It is the best way to integrate with the rest of world. Among the four major areas, Taiwan has hosted international trade shows since 1968, accumulating over 50 years of experiences. This course is to develop students' familiarity with international trade show operations & marketing skills. The main teaching goal is to cultivate professionals in trade shows.