課程名稱: | 整合行銷(英) |
課程英文名稱: | Integrated Marketing (English) | ||||||||||||||||||||
教學目標:
Taiwan has committed to promote the conference and exhibition industries in recent years. The MICE, including meetings, incentives, conventions and exhibitions, can create considerable & multiplier economic benefits for Taiwan. It is the best way to integrate with the rest of world. Among the four major areas, Taiwan has hosted international trade shows since 1968, accumulating over 50 years of experiences. This course is to develop students' familiarity with international trade show operations & marketing skills. The main teaching goal is to cultivate professionals in trade shows.
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教材大網:
Introduction to Exhibition Industry
Introducing the MICE industry
教學參考節數: 4
Introduction to international trade show
Introducing the international trade shows
教學參考節數: 4
Exhibition Practice & Design
Exhibition booth design
教學參考節數: 4
Events planning & scene management
Exhibition practice
教學參考節數: 4
Recruitment for exhibitors and audience
Exhibition marketing
教學參考節數: 4
Exhibition marketing tools
Introducing the marketing tools for exhibitions
教學參考節數: 4
Marketing skills before, during and after the show
Introducing different kinds of marketing skills
教學參考節數: 4
Exhibition marketing execution plan
Introducing a variety of marketing programs
教學參考節數: 4
simulation & Case Studies on Trade Show Marketing
Internship simulation
教學參考節數: 4
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基本素養能力圖
系科專業能力圖
授課形式分析圖
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