課程名稱:

整合行銷(英)

課程英文名稱: Integrated Marketing (English)
教學目標:
Taiwan has committed to promote the conference and exhibition industries in recent years. The MICE, including meetings, incentives, conventions and exhibitions, can create considerable & multiplier economic benefits for Taiwan. It is the best way to integrate with the rest of world. Among the four major areas, Taiwan has hosted international trade shows since 1968, accumulating over 50 years of experiences. This course is to develop students' familiarity with international trade show operations & marketing skills. The main teaching goal is to cultivate professionals in trade shows.
教材大網:
Introduction to Exhibition Industry Introducing the MICE industry
教學參考節數: 4
Introduction to international trade show Introducing the international trade shows
教學參考節數: 4
Exhibition Practice & Design Exhibition booth design
教學參考節數: 4
Events planning & scene management Exhibition practice
教學參考節數: 4
Recruitment for exhibitors and audience Exhibition marketing
教學參考節數: 4
Exhibition marketing tools Introducing the marketing tools for exhibitions
教學參考節數: 4
Marketing skills before, during and after the show Introducing different kinds of marketing skills
教學參考節數: 4
Exhibition marketing execution plan Introducing a variety of marketing programs
教學參考節數: 4
simulation & Case Studies on Trade Show Marketing Internship simulation
教學參考節數: 4
 

基本素養能力圖

A. G. 國際視野B. G. 博雅素養
C. G. 公民素養D. G. 溝通合作
E. G. 生涯發展F. G. 資訊應用
G. G. 問題解決H. G. 創新跨域

系科專業能力圖

A. 貿易實務經營能力B. 商品行銷能力
C. 貿易金融能力D. 專業資訊工具掌握能力
E. 區域市場分析能力F. 團隊合作及溝通能力
G. 外語運用能力

授課形式分析圖

A. 理論講述與討論B. 個案分析或作品賞析
C. 行動實作與報告