檢視 學年度的課程綱要資料 開啟頁面簡化版本
 
課程名稱:

國際行銷管理(英)

課程英文名稱: International Marketing Management(English)
課程分類: 學院選修 開課單位: 共同
課程性質: 選修 開課學年、學期: 第3學年 、全學年
先修科目或先備能力: 1 學分: 2.00
 

基本素養能力圖

A. G. 國際視野B. G. 博雅能力
C. G. 道德與法律素養D. G. 溝通協調與合作能力
E. G. 生涯發展能力F. G. 資訊科技應用能力
G. G. 解決問題能力H. G. 專業與創新能力

授課形式分析圖

A. 理論講述與討論B. 個案分析或作品賞析
C. 行動實作與報告
教學目標:
The language used on the class is English only.

This class is going to cover the marketing mix by the midterm exams. Each chapters will be executed through two continuous weeks. Week one is mainly focused on studying the main course for assigned chapter. Week 2 will be focused on theory application and student presentation to enhance the learing effects. The major focus will be moved to marketing strategy, which includes competitive advantage, market segmentation and positionings, Global Market Entry and variable cultures study. Students will be required to preview the assigned chapters before coming to class and uses 20 minutes to report what students gains from previews.
課程相關連結:
教材大綱:
Global Market Entry Strategies Licensing, Investment, and Strategic Alliance
教學參考節數: 2
Global Marketing Channel and Distribution
教學參考節數: 4
Segmentation, Targeting and Positioning Segmentation, Targeting and Positioning- Developing STP Cases and Presentations
教學參考節數: 6
Spcial and Cultural Environments Survey Study for the various cultures and presentations
教學參考節數: 4
Marketing Brand and Product Decisions in Global Marketing.
教學參考節數: 4
Marketing Strategy Pricing Decision
教學參考節數: 4
Presentation Case Presentation
教學參考節數: 4
Strategic Elements of Competitive Advantage Five forces Model Application and Presentations
教學參考節數: 4
Global Marketing Communications Decisions Focus on : Sales Promotion, Personal Selling
教學參考節數: 4
Global Marketing Communications Decisions Foucus on Sales Promotion, Personal Selling- Negotiation
教學參考節數: 2
檢核項目是否符合
1.是否將科目名稱、上課時數及學分數填入本表 ■ 是  □ 否
2.是否將教學目標、綱要名稱或單元名稱填入本表 ■ 是  □ 否
3.所填入的教材綱要是否有考慮學生學習的順序性、邏輯性、連貫性、完整性 ■ 是  □ 否
4.是否已完成課程培育之基本能力、就業能力,以及授課形式分析 ■ 是  □ 否