課程名稱: | 雲端商務管理 |
課程英文名稱: | Cloud Business Management | ||||||||||||||||||||
教學目標:
The objective of this course is to study the knowledge of the web site management and sale strategies.
This class also introduces the world wide web marketing of products or services over the internet, design, development, advertising and sale, pay per click online marketing, predictive and adaptive marketing, omnichannel marketing, purpose-driven marketing, real-time social, mobile monetization, transmedia storytelling marketing, … etc. |
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教材大網:
Cloud business management
Cloud business management
教學參考節數: 36
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基本素養能力圖
系科專業能力圖
授課形式分析圖
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