課程名稱:

服務業英語 : 文化導覽

課程英文名稱: English for Service Industries: Cultural Tour Guiding
教學目標:
產生好創意是設計工作的主要目標,創意是創造性思考的成果,創造性思考能力可以靠後天的努力與訓練來提
升,本課程之主要目的即在教導學生有關創造思考與發展構想的見解與技巧,所要培養設計與創意的思維能力
包括:敏覺力、流暢力、變通力、獨創力和精進力。
1.熟悉文化創意產業之定義、類別與特性
2.瞭解文化創意產業之國家發展政策
3.熟悉文化創意產業園區的發展政策
4.熟悉創意設計與文創商品之特性
5.熟悉文化創意展示設計與空間發展特性
6.熟悉文化創意產業的市場就業特性
To generate good creative ideas is the primary objective of design tasks. Creative ideas are the result of
creative thinking. The capacity of creative thinking can be nurtured and enhanced through individual efforts
and training. The main goal of this course is to educate the students a better understanding of creative
thinking and idea development and to foster their related abilities. The abilities of design and creative
thinking to be cultivated include: sensibility, fluentness, flexibility, originality, and elaboration.
教材大網:
family Types and traditions?child raising

; uping adulthood

; the elderly

; the nuclear and the extended family

; working wives and husbands

; single-parent families
教學參考節數: 6
Cross-cultural contact with American stereotypes and generalizations

; mainstream Ameraican values

; American values
教學參考節數: 6
non-verbal communication Speaking without words?cultural differences in nonverbal communication

; gestures and body positioning

; facial expressiveness

; eye contact

; conversational distance
教學參考節數: 6
education Values and expectations?friendliness versus friendship

; diversity in personal relationships

; mobility and friendship

; cross-cultual friendships

; cross-cultual expectations for friendships

; benefits of cross-cultual contact
教學參考節數: 6
verbal communication The way people speak?conversational involvement; incorrect judgements of character ; directness and indirectness; cross-cultual implications; conversation structures
教學參考節數: 6
tradiction holiday, culture, custom
教學參考節數: 6
 

基本素養能力圖

A. G. 國際視野B. G. 博雅能力
C. G. 道德與法律素養D. G. 溝通協調與合作能力
E. G. 生涯發展能力F. G. 資訊科技應用能力
G. G. 解決問題能力H. G. 專業與創新能力

系科專業能力圖

A. 英語聽說讀寫譯基本能力B. 文學欣賞與文化認知能力
C. 國際貿易英文專業能力 D. 英語教學專業能力
E. 商務英文專業能力F. 資訊電腦應用能力
G. 觀光旅遊英文專業能力

授課形式分析圖

A. 理論講述與討論B. 個案分析或作品賞析
C. 行動實作與報告