課程名稱:

展覽實務英文

課程英文名稱: Practical English for Exhibitions
教學目標:
Do you know what the meaning of “globalization” is? Yes, you did. What about “globalish” or “glocalizationism” If you do not know, MICE can let you know.
MICE has been promoted by many countries all over the world, including Taiwan. MICE stands for meeting, incentive, convention, and exposition. It is a service industry which connects products and buyers to make regions or countries economic development. But, in Taiwan MICE is hardly known for most people, and short of professionals really understanding how to deal with in campus. Now you have a good chance to learn what it is. Then, if you are truly interested in MICE, you can study further for your career coming.
教材大網:
MICE MICE Industry Trends
教學參考節數: 2
Meetings Few Thoughts on Meetings
教學參考節數: 4
Incentive Travel Why Do People Attend Incentive Travel?Who Aquire Benefits in Incentive Industry?
教學參考節數: 4
PCO and PEO PCO and PEO
教學參考節數: 2
a show HOw to deal with a show
教學參考節數: 2
 

基本素養能力圖

A. G. 國際視野B. G. 博雅能力
C. G. 道德與法律素養D. G. 溝通協調與合作能力
E. G. 生涯發展能力F. G. 資訊科技應用能力
G. G. 解決問題能力H. G. 專業與創新能力

系科專業能力圖

A. 英語聽說讀寫譯基本能力B. 文學欣賞與文化認知能力
C. 國際貿易英文專業能力 D. 英語教學專業能力
E. 商務英文專業能力F. 資訊電腦應用能力
G. 觀光旅遊英文專業能力

授課形式分析圖

A. 理論講述與討論B. 個案分析或作品賞析
C. 行動實作與報告