|課程英文名稱：||International Marketing Management(English)|
The language used on the class is English only. This course is part of the MICE English programs and only open to the students participated in this program. Students from the international Trade Department who do not participate in this English progams will still need to take the required international class opened in the internatioanl trade department.
This class is going to cover the marketing mix by the midterm exams. Each chapters will be executed through two continuous weeks. Week one is mainly focused on studying the main course for assigned chapter. Week 2 will be focused on theory application and student presentation to enhance the learing effects. The major focus will be moved to marketing strategy, which includes competitive advantage, market segmentation and positionings, Global Market Entry and variable cultures study. Students will be required to preview the assigned chapters before coming to class and uses 20 minutes to report what students gains from previews.