課程名稱:

國際行銷管理(英)

課程英文名稱: International Marketing Management(English)
教學目標:
The language used on the class is English only. This course is part of the MICE English programs and only open to the students participated in this program. Students from the international Trade Department who do not participate in this English progams will still need to take the required international class opened in the internatioanl trade department.

This class is going to cover the marketing mix by the midterm exams. Each chapters will be executed through two continuous weeks. Week one is mainly focused on studying the main course for assigned chapter. Week 2 will be focused on theory application and student presentation to enhance the learing effects. The major focus will be moved to marketing strategy, which includes competitive advantage, market segmentation and positionings, Global Market Entry and variable cultures study. Students will be required to preview the assigned chapters before coming to class and uses 20 minutes to report what students gains from previews.
教材大網:
Chapter 11 Pricing Decisions
教學參考節數: 2
Chapter 12 Global Marketing Channels and Physical Distribution
教學參考節數: 2
Chapter 14 Global Marketing Communications Decisions: Sales Promotion, Personal Selling
教學參考節數: 2
Chapter 16 Strategic Elements of Competitive Advantage
教學參考節數: 2
Chapter 7 Segmentation, Targeting and Positioning
教學參考節數: 2
Chapter 4 Spcial and Cultural Environments
教學參考節數: 2
Chapter 10 Brand and Product Decisions in Global Marketing
教學參考節數: 2
Chapter 9 Global Market Entry Strategies: Licensing, Investment, and Strategic Alliance
教學參考節數: 2
 

基本素養能力圖

系科專業能力圖

授課形式分析圖

A. 理論講述與討論B. 個案分析或作品賞析
C. 行動實作與報告